Digital marketing refers to the practice of using digital channels and technologies to promote and advertise products, services, or brands to a wide online audience. It’s a versatile and dynamic field that encompasses various strategies, including search engine optimization (SEO), content marketing, social media marketing, email marketing, and pay-per-click advertising. The goal of digital marketing is to connect with potential customers, engage them, and influence their purchasing decisions through online platforms. It allows businesses to reach their target audiences effectively, track the performance of their campaigns, and adapt their strategies in real time to maximize their online presence and business growth. In essence, digital marketing leverages the power of the internet to boost brand visibility, customer engagement, and ultimately, revenue.